Built by a developer who kept watching good businesses lose to chains on Google.
Stonewall SEO is a local search and growth studio for service businesses — HVAC, plumbing, electrical, roofing, dentists, law firms, landscapers. The kind of business that lives or dies by the phone ringing.
Founder Davis Stonewall comes from the website-build side. Building sites for local businesses, the same pattern showed up again and again: the business was good — strong reviews, real reputation, often a decent website — but it was invisible in Google's local results, losing the map pack to chains and national directories. Nobody had connected the technical site work to the local-search stack around it.
Stonewall SEO does exactly that. Because the work is done by someone who builds the sites, the technical pieces — schema, site speed, custom automation like missed-call text-back — are done in-house, not subbed out and not stuck behind a ticket queue.
The principles, in writing.
Developer-grade execution
We come from the website-build side, so technical SEO, schema, site speed, and custom automation are done in-house — not subbed out, not "we will file a ticket."
Plain-number reporting
Every month: map rank, calls, reviews gained, and what ad spend returned. No vanity impressions.
Month-to-month
No long contracts. We earn the next month, every month.
Honest scoping
We recommend the level you are actually ready for — not the most expensive one. Sometimes that means talking you down a tier.
No black-hat
No bought reviews, no link farms, no gaming. Durable work that survives algorithm changes.
We run the platforms that drive local demand
Google Business Profile
Google Ads
Local Services Ads
Analytics · GA4
Search ConsoleFind out where your business stands. Free audit, no obligation.
A plain-English read on your local search — what is working, what is leaking calls, and what to do about it.